Komoot emails
Email was the most important communication channel at komoot. I set up a framework for email production and was part of every step from concept over design, coding and testing to delivery.
The concept
Non-system emails at komoot were hand crafted works of art. We used storytelling to effectively rely information but also emotion and our brand personality. Every sendout was uniquely designed and tailored to the message. Our coherent brand voice and working closely with a copywriter allowed me to play around with concepts and designs. This approach kept our unsubscribe rate below industry standard and our audience engaged.
Email production
To keep a high standard of excellence all emails I produced were localized (from six to eleven languages), personalized for favourite sport type, mobile friendly, darkmode compatible, as accessible as possible and tested rigorously. I created animated gifs whenever it made sense to make information more digestible or add some delight. To speed up asset creation and make them more real, I coded a figma plugin that could pull data and images from real activities on komoot.
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Adventure Hub launch
Channel announcement
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Send to Garmin
Feature launch
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Group Routes
Feature launch
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After activity
Product education
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Long routes planning
Feature improvement
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Channel your inner child
Product education
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Komoot Premium
Inspriration, upsell
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Route Planner Tips
Product education
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Route Recommendations where you are
Feature launch
