Komoot Community Campaigns
The komoot Community Managers would run several community campaigns throughout the year. Mostly with the goal to activate users they would run on owned social channels and extended to audiences of influencers and brand ambassadors. Here are some examples for which I created designs and assets.
Strade komoot
Aimed at our gravel audience and piggy-backing on the famous Strade Bianche race, the Strade Komoot invites cyclists to ride their own version of the dusty classic route.
Taking the white dust of the Tuscan gravel roads as inspiration, I created a key visual, logo, pattern and animated Giphy sticker. For our influencers I prepared a campaign kit with the assets and how to use them.
Although it wasn't part of the brief, I took the chance to create my first Instagram filter.
Enjoy Winter Outside
Understandably winter sees the lowest number of active users on komoot. To animate users to go outside even when temperatures go down, we launched this social and influencer campaign.
For this project I created a logo, key visuals, animated Instagram stickers and a responsive email.
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Own Your Evenings
Another activation campaign but for the summer months, when late sunsets allow you to make the most of evening adventures.
